Introduction
In Korea Now (“we,” “us,” or “our”) is committed to protecting the privacy and personal information of our website visitors and clients. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the Korean Personal Information Protection Act (PIPA) and the EU General Data Protection Regulation (GDPR) where applicable.
Data Controller
Company: In Korea Now
Registration: 453-14-02626
Address: Seoul, Seocho-gu, Banpo-daero 14-gil 71, 06640
Email: info@inkoreanow.com
Phone: +82 10-7600-7911
Information We Collect
We collect the following personal information when you use our services:
- Contact inquiries: Name, email address, phone number, and the content of your inquiry
- Medical consultation requests: Name, email, phone, preferred treatment type, travel dates, and medical history summary you provide
- Website analytics: IP address, browser type, pages visited, and referring URL (collected via cookies and analytics tools)
- Patient portal: Google account information (name, email) used for authentication, uploaded medical documents, consultation messages
How We Use Your Information
- To respond to your inquiries and provide medical tourism consultation services
- To coordinate with partner hospitals on your behalf
- To improve our website and services through analytics
- To send you information about our services (only with your consent)
- To comply with legal obligations
Legal Basis for Processing
We process your personal data based on:
- Consent: When you submit a contact form or consultation request
- Legitimate interest: Website analytics and service improvement
- Legal obligation: Tax and business record requirements under Korean law
Data Sharing
We share your personal information only with:
- Partner hospitals: To arrange consultations and treatments you request
- Service providers: Hosting (Amazon Web Services), analytics (Google Analytics), and communication tools (Telegram, WhatsApp) necessary for service delivery
- Meta (Facebook): Anonymized, hashed data for advertising measurement via Conversions API
We do not sell your personal information to third parties.
Data Retention
- Contact inquiries: Retained for 3 years, then deleted
- Medical documents: Retained for the duration of your treatment coordination, then securely deleted upon request
- Analytics data: Retained for 26 months (Google Analytics default)
- Account data: Retained until you request account deletion
Your Rights
Under PIPA and GDPR, you have the right to:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Portability: Request your data in a portable format (GDPR)
- Withdraw consent: Withdraw consent for data processing at any time
- Lodge a complaint: File a complaint with the Personal Information Protection Commission (PIPC) in Korea or your local data protection authority
To exercise any of these rights, contact us at info@inkoreanow.com.
Cookies
Our website uses cookies for:
- Essential cookies: Language preference, session management
- Analytics cookies: Google Analytics to understand site usage
- Advertising cookies: Meta Pixel for measuring ad effectiveness
You can manage cookie preferences through your browser settings.
Data Security
We protect your data with:
- SSL/TLS encryption for all data in transit
- AES-256-GCM encryption for sensitive medical documents at rest
- Access controls limiting data access to authorized personnel
- Regular security audits and monitoring
International Data Transfers
Your data may be processed in South Korea and stored on servers in the Asia-Pacific region (AWS Seoul). For EU residents, this constitutes an international transfer, and we rely on your explicit consent as the legal basis.
Children’s Privacy
Our services are not directed to individuals under 14 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at this URL. Significant changes will be communicated via our website.
Last updated: March 11, 2026